College Access Now
Strategic Plan 2014-18 and Communications Materials
Founded in 2006, CAN helps low income students attend and graduate from college, many of whom are the first in their families to attend college. CAN’s high touch coaching model embeds AmeriCorps members in the high schools served, where they develop crucial relationships and build trust with students. Working closely with CAN’s Board and leadership staff, BERK led development of the organization’s first strategic plan. We interviewed stakeholders, facilitated a planning committee, and held workshops with CAN’s AmeriCorps and staff team. After the plan was completed, BERK collaborated with CAN’s Graphic Design team to develop marketing materials and branding for their website.