Seattle Parks and Recreation
Amy Yee Tennis Program Market Analysis and Financial Assessment
BERK worked with Seattle Parks and Recreation to assess proposed capital improvements for the city-owned and operated Amy Yee Tennis Center. The goal of the study was to evaluate whether the market would support the recovery of capital investments through programming and usage fees. BERK conducted a review of peer facilities in the region and a market survey, which fed into a comprehensive market analysis. Based on these findings, BERK developed a Business Plan that included a pro forma financial model and recommended operational approaches, as well as a marketing strategy.